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The Public
The Opinion
Main features of Public Opinion
The formation of Public Opinion
The Propaganda
Uses of Propaganda
The Technique of Propaganda

Home >> Public Opinion >> The Technique of Propaganda

The Technique of Propaganda

Propaganda is a means of influencing people. It is as old as the human group and has been employed at all times and on all cultural levels. Psychological warfare is the use of propaganda against an enemy through the employment of modern media of mass communications together with such other operational measures and devices of a military, economic or political nature as may be required to supplement propaganda for the purpose of reaching mass audiences in order to persuade them to accept certain beliefs and ideas. It is used to undermine the enemy’s resistance, to dissuade neutrals from joining the other side or to encourage friends and others. The value of psychological warfare as a technique of propaganda is yet unknown.Soreno points out that this kind of warfare depends on the skill and ability of the warrior to understand the problems of the enemy or target people and their patterns of thought and action and to affect them with all the means at his disposal.