The existence of too many people in a given area to allow them to maintain a given plan of living.
W.H White identified a new breed of business executives working for large corporations whose lives were dominated by their firms. Firms demanded total commitment and expected executives to move from town to town even between continents as they shifted from post to post.
The concept was introduced by Reissman.The other directed person depends exclusively on constant approval of others for confirmation of his or her self image. This confirmed personality is seen as the product of mass consumption society.