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Xenocentrism means a preference for the foreign. It is the exact opposite of ethnocentrism. It is the belief that our own products,styles or ideas are necessarily inferior to those which originate elsewhere. It is the conviction that the exotic has a special charm which the familiar can never achieve. It is based on the glamour of the strange and faraway and the prestige of distant centers.

There are many occasions when people seem happy to pay more for imported goods on the assumption that anything from abroad is better. Those who leave their country to live abroad be not only the ones who reject ethnocentrism.In every society a few persons reject their group or some part of its culture. This rejection of one's group or its culture is a form of deviant behavior.